Personal insights for diversity marketing in the travel sector.

 

Created by the Founder of Nomadness Travel Tribe, Evita Robinson, Culture Meets Corporate is the seminar that dissects direct insights into marketing to travelers of color. It deep dives into the needs and wants of this community, the lack of necessary inclusion in corporate travel spaces overall, as well as where companies are missing the mark in speaking to our demographic, authentically.  

The two hour seminar brings the research and  perspective of actual Nomadness members, as well as nearly a decade of experience that Evita has garnered not just being in the forefront of building the revered Nomadness community, but also as a leader innovating the travel sector.  

 
 

Who Are You?

You are a Destination Marketing Organization representative, Board of Tourism, or a business with ties to the travel industry. Your ongoing focus is to tap into the under-represented market insights of travelers of color - and frankly - you need help. You yearn to be one of the businesses that 'gets it'.

 

Why Consult with CMC?

It's estimated that Black travelers spend upwards of $50 billion annually on travel and leisure. The highest percentage point specifically being  among African-American women. Nomadness Travel Tribe is the brand that started the rise in visibility and frequency in travel among millenial travelers of color, over the past six years. Evita is not just the leader of that brand, but also a black woman who has been saturated in this demographic in both life and business experience for over a decade. Her influence and insight on this specific community has been tapped by the likes of Airbnb, MMGY Global, Skift, Hotels.com, and more. 

What is Nomadness Travel Tribe?

Nomadness Travel Tribe is the revered 16,000+ member international online community for millenial travelers of color. This entity was the catalyst in 2011 to what is known as the Black Travel Movement today via social media.

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Meet Your Consultant

Evita Robinson is the Founder of the 16,000+ member international travel group Nomadness Travel Tribe. For nearly a decade she has developed, listened to, and marketed within an international travel community that is 90% African-American,  and 85% female, spearheading what is now known as the 'Black Travel Movement' via social media. Her insights have her in press, on panels,  and in partnerships with the likes of Airbnb,  Skift, MMGY,  Harvard Business School, Facebook Stories, Destination Marketing International, TED,  and more. Click to read her full bio. 

 
 
 

With over six years building the Nomadness movement, and approaching fifteen as an avid female traveler of color, its time that marketing taps into the financial prowess and diverse interests that travelers of color bring to the table. CMC is me playing my part in making sure there is an authentic voice at the leaders table. 

— Evita Robinson, CEO Nomadness LLC

 

The 2- Hour CMC Seminar gives internal insights into the following:

  • Overall missing links in the diversity structure 'in house' of travel corporations
  • Actual focus group quotes from travelers of color that give marketing frustrations a face, story, and relevance
  • The assumed disconnect between ethnicity and financial ability when traveling
  • Authenticity in marketing being at the forefront of language and imagery for the traveler of color
  • Breaking 'Travel Experience' stereotypes for travelers of color
  • Bridging with influencers and relevant travel communities to get your message out authentically, through the voice of someone the community trusts
  •  Retiring the word 'urban'
  • Expanding the idea of 'diversity' from buzzword and business compliance to internal company mantra...and more.